How to setup my own template for the catalog item view?

I’m overriding the catalog item view page. I want to set my very own template file, instead of view.phtml.

<catalog>      
    <rewrite>     
        <product_view>
            COM_MODULE_Block_Catalog_Product_View
        </product_view>
    </rewrite>
</catalog>

So how do i do that? Any kind of suggestions would be appreciated.

Thank you

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